Say Hello to Icy Blonde Hair

We are excited to announce that our sell-out icy blond range is BACK IN STOCK!!

To celebrate we wanted to share what how Global milk_shake® Ambassador Andrew Smith got on when he tried the NEW ICY BLOND range, and give you the low-down on the latest must-have for blondes!

Hear it from Andrew Smith

"I’m totally in love with this new and exciting range! For my very first use, I wanted to put it to the test on one of my stylists in the salon.

I shampooed twice and left the conditioner on for 10 minutes. Even whilst rinsing I could see that the results were going to be incredible. Once the hair was dry, it was as if we had toned it and everyone in the salon was utterly amazed!

What I’ve loved about this range is the fragrance is beautiful, the hair is left super shiny and healthy!

Many people I’ve shown the before and after to have questioned my honesty when I’ve said it was created with a shampoo and conditioner.... my response is simple: You have to try it to believe it!"

The special black pigment contained within the new milk_shake® icy blond range:

/ Neutralises and counteracts unwanted yellow/orange or brassy tones in blonde hair.

/ Gives delicate ash tones to very light blonde hair or platinum blonde hair.

/ Prolongs the effects of grey or silver toners.

IDEAL FOR VERY LIGHT BLONDE OR PLATINUM BLONDE HAIR.